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COVID-19’s effects go beyond physical health, including impacts to behavioral health such as documented increases in loneliness, depression, anxiety, and alcohol misuse. Research on other disaster and mass trauma events suggests that behavioral health impacts may persist for many years after the initial onset of the event and could be compounded with other disasters. These impacts have not, and will not, be distributed evenly across the population. Of note, evidence from early in the pandemic suggests that older adults’ (adults aged 65 and older) behavioral health may not be as adversely affected as expected, given past research on age and disasters.

New information and communication technologies have transformed the ways businesses communicate and maintain relationships with their customers. In this chapter, we review the main topics in academic research pertaining to digital marketing and relationship perspectives. The discussion involves email and website marketing, search engine marketing, user-generated content, co-creation marketing, social media marketing, prosumption marketing in the sharing economy, immersive marketing and AI-based marketing. On this basis, the chapter proposes some future research directions including influencer marketing, live streaming, social service enhancement and the dark side of social media marketing, consumer-to-consumer interactions on two-sided platforms, psychological mechanisms related to the use of mixed realities, and the experience of AI-enabled service automation and relevant ethical issues. Furthermore, emerging technologies such as the Internet of things (IoT) and blockchain are expected to be the next breakthrough in marketing, which warrant further research to examine their impact on the customer-firm relationship. It is suggested the researchers could focus on the adoption and application of blockchain technology, participative marketing via IoT, as well as the privacy and data protection issues related to these technologies. This chapter provides a comprehensive picture of the connection between digital marketing and relationship marketing in academic research.

Digital technology has given rise to new economic models such as sharing economy and business structures such as omnichannel. Technological advancements also enable firms to build a one-on-one relationship with customers. This chapter covers the current business practices that involve the use of digital tools to develop and manage customer relationships. They are omnichannel marketing, user-generated content, interactive content, live videos – live streaming, co-creation marketing and influencers marketing. The chapter also identifies emerging trends pertinent to digital marketing and relationship development. Artificial intelligence (AI) applications such as virtual assistants and programmatic advertising are predicted to be at the heart of digital marketing in the near future. In addition, though still in the early stage of development, blockchain technology has the potential to improve the transparency of transactions and data protection, thereby increasing trust and relationship quality. The use of immersive technologies such as augmented and virtual realities are expected to gain significantly more popular in the next few years. Finally, these trends can be further facilitated by 5G, the fifth generation of mobile technology, heralding a new era of digital communication and transforming the customer experience.

This chapter uses an intellectual capital (IC) qualitative approach for assessing the bio health technologies entrepreneurial ecosystem of a university located in Southern Europe, aiming to identify the role played by IC in fostering the sustainable success of the entrepreneurial ecosystem. There has been limited research dedicated to deepening the knowledge of the entrepreneurial ecosystems’ dimensions, using an IC lens, in the context of university cities with different dimensions. Small cities may not have some dimensions, so developed, comparing with the ones of the ecosystems of large urban centers. This chapter uses a qualitative approach funded in a case study exploring internal and external stakeholders of a Portuguese entrepreneurial ecosystem, UBImedical, targeted at the bio health sector. The study is part of an exploratory study funded in the scope of a European Project, aiming to explore in a pioneering way the application of the dominant triad of capitals forming IC and, thus, identifying and understanding the dimensions of different entrepreneurial ecosystems. The case study reveals that the IC’s dimensions more critical for the success of the bio health entrepreneurial ecosystems are the structural capital and the relational capital, although human capital is perceived as a basic prerequisite for fostering the entrepreneurial ecosystem’s performance. The results are funded in primary and qualitative data collected from the interviews developed to previously identified external and internal stakeholders of this type of entrepreneurial ecosystem under study.

This paper introduces two methodological innovations for qualitative research. We apply these innovations to holistically understand youth peer cultures and improve participant-driven qualitative methodology.

It moves the methodological frontier forward by blending technology with the “go-along” approach used by ethnographers to prioritize participants’ perspectives and experiences within their socio-cultural contexts.

We introduce the youth-centered and participant-driven virtual tours, including a neighborhood tour using Google Maps designed to explore how youth navigate their socio-spatial environments (n = 64; 10–17 year-olds; 2013) and a social media tour designed to explore how youth navigate their networked publics (n = 50; 10–17 year-olds; 2013), both in relation to their local peer cultures.

Applicable to a wide range of research populations, the Google Maps tour and the social media tour give the qualitative researcher additional tools to conduct participant-driven research into youths’ socio-cultural worlds. These two innovations help to address challenges in youth research as well as qualitative research more broadly. We find, for example, that the “go-along” aspect of the virtual tour minimizes the perceived threat of the researcher’s adult status and brings youth participants’ perspectives and experiences to the center of inquiry in the study of local peer cultures.

This concluding paper filters out the main points relating to the achievement of the sustainable development goals (SDGs) arising from the theme issue. The aim is to provide an insight as to how the hospitality and tourism industry is aligning its actions with the SDGs given the backdrop of the COVID-19 pandemic and other recent issues such as overtourism.

The approach is based on evidence and findings derived from the case studies featured in this issue presented by practitioners and academics.

The overall findings show destinations along with the hospitality and tourism industry are engineering a variety of strategies to make the industry sustainable. The practical solutions recommended by contributors are helpful in terms of sharing good practices and identifying potential barriers to the execution of those practices.

The articles in this theme issue address a theoretical and practical gap while proposing innovative sustainable tourism strategies directed towards the implementation of the United Nations SDGs. The value of this paper lies in the fact that it draws from a variety of original case studies, each unique in their own right and proposes innovative ideas on how the tourism and hospitality industry may implement the SDGs in their businesses while safeguarding the interest of the economy, society and the environment.

Nature-based sports such as surfing play an important role in the social harmony of regions, as they provide a way to protect the environment while incorporating a business element. The purpose of this paper is to examine how World Surfing Reserves are a form of social innovation in sport, as they are a program of Save the Waves, which aims to protect the cultural and environmental areas associated with surfing.

The aim of this paper is to focus on a case study of the Santa Cruz, California World Surfing Reserve created in 2012 to analyze the associated social innovation programs.

Increasingly nature-based and lifestyle sports that incorporate the natural environment have been an innovative way to encourage social issues to progress. This includes programs developed to address water quality at beaches and the development of associated programs around social innovation in terms of surfing as a way to connect people to the environment.

Suggestions for policy development of social innovation programs in sport will be discussed in addition to directions for future research.

Institutional theory will be used as the theoretical framework to understand the effects of the natural environment and surfing culture on social innovation.

Entrepreneurial ecosystems are fundamental to the functioning of an effective international business system that thrives on value creation. Despite the popularity of the term “entrepreneurial ecosystem,” its origins can be traced back to much of the research surrounding the effects of internationalization on the business environment. In the past 20 years, there has been many changes in the ability of businesses to market their services to consumers in other countries. This has largely been the result of technological innovation in the form of mobile commerce. At the same time, there has been a rise in the number of tourists traveling overseas. Both of these factors have led to the spread of ideas rapidly between countries thereby encouraging an entrepreneurial ecosystem to develop. Whilst much research has been conducted on the effects of internationalization on the economy, there is a shortage of research linking entrepreneurial ecosystems to internationalization effects. For this reason, this chapter is a timely one and an important milestone in the research on entrepreneurial ecosystems. This chapter will discuss the ways to create a conducive entrepreneurial ecosystem by taking into account culture and societal expectations, which leads to a discussion on managerial and policy implications together with future research suggestions.